NY Know Go | Space for Branding

YEAR

2018 - 2021

DELIVERABLES

Branding

Animation

Wake up to new opportunities online.

LOCATION

Berlin

New York City

DESIGN TEAM

Verónica Romero

Juliana Reveiz

NY KnowGO represents the very best in strategic know-how, tactics and networking for retail media professionals. From 2018 up until today, I've worked in making this conference a reality by creating digital assets that build value for the brand and its future events.

CHALLENGE

As a retailer, the benefits of monetising your site through sponsored ads are enormous. This trend is on the rise and NY Know Go wants to remain the pioneer who brings the most cutting-edge technology discussions and experts together. We wanted to develop a brand that would inject energy into these exciting times for the industry.

SOLUTION

Here is a sample of some of the online and offline application of our designs for the 2019 and 2021 edition of the conference:

2019

LOGO ANIMATION

TYPOGRAPHY

DIN ALTERNATE

Mulish

COLOR PALETTE

#EBE56D

#46AAC3

#ED7E45

#DC5395

MEMORABLE GOODIES

YOUTUBE THUMBNAILS THAT MAKE YOU CLICK

2021

For 2021 we decided we wanted to make the overall branding more corporate, as we brought more renowned experts - and more importantly, attendees. We kept the bright, dynamic colors as the protagonist of the look & feel, but changing their tones slightly to suit better to the darker theme.

PROMO VIDEO

TYPOGRAPHY